![]() ![]() ![]() We make the client look the part, by carefully considering how that each element of their branding is integrated into their vehicle advertising and the perception it will ultimately portray – especially this very public medium. ![]() What we do is build a perception of our client’s business for the public to see and hopefully buy into. As designers, our job to find out what image they are trying to portray, who their audience is, and design accordingly – while designing for the medium as well.Īdvertising is about perception. Most clients really don’t give this a lot of thought. And we’ve also seen the flip side of vehicle advertising – when, because of the design of the vehicle’s graphics, it’s clear that the company has only one or two trucks – or worse yet – you can’t even read the message or know who it was for. We’ve all seen the truck and vehicle wrap advertising on the road whose design makes us believe – if we knew nothing else about the company – that it was part of this company’s fleet of vehicles. Vehicle advertising for Rhode Island-Based dry cleaner. Making the Most of Your Company’s Vehicle Advertising and Truck Wraps ![]()
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